Tiffany & Co. Focuses on “Paper Flowers” Jewelry Collection for the Holiday Season
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Tiffany & Co. launched the “Paper Flowers” jewelry lineup this year, and the company is highlighting how the collection remains perfect for the holiday season.The Paper Flowers collection which is composed of high and fine jewelry got its own “BelieTiffany & Co. Focuses on “Paper Flowers” Jewelry Collection for the Holiday Season
Tiffany & Co. launched the “Paper Flowers” jewelry lineup this year, and the company is highlighting how the collection remains perfect for the holiday season.The Paper Flowers collection which is composed of high and fine jewelry got its own “Believe in Dreams” campaign earlier this year with Elle Fanning in the lead. The actress who has starred in films such as “Maleficent” and “Teen Spirit,” collaborated with A$AP Ferg in the creation of a song titled “Moon River,” which was included in the campaign. Fanning’s “ethereal vocals” brought a dreamlike vibe to the original lyrics created by A$AP Ferg and helped set the tone for the campaign film.The collection which is being promoted in the holiday campaign resembles paper flower petals, often grouped together in various formations when creating elegant centerpieces on tables. Created by chief artistic officer Reed Krakoff, the “Paper Flowers” jewelry collection is a combination of “refined femininity” and “industrial modernity.”The collection is heavily influenced by naturalism with the iris flower serving as inspiration behind the inclusion of tanzanites when creating the flowers. Yellow diamonds are also included in the collection and help recreate the sparkling hue of fireflies in the pieces. Platinum with a high quality polish is used to create the petals of the flowers, which either remain plain without embellishment or studded with round diamonds. Necklaces, bracelets, earrings, and rings are included in the collection and high jewelry pieces, such as the bib necklace features over 68-carats of diamonds with pear-shape and round brilliant cuts.Click on the slideshow to check the collection.http://www.blouinartinfo.comFounder: Louise Blouin Read more