H&M Partners with the Environmental Media Association
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H&M USA and the Environmental Media Association (EMA) have announced their teaming up to create awareness on the burning issue of circularity in fashion, which is the need of the hour.Embarking on their new role and partnership, the EMA has cordially inviH&M Partners with the Environmental Media Association
H&M USA and the Environmental Media Association (EMA) have announced their teaming up to create awareness on the burning issue of circularity in fashion, which is the need of the hour.Embarking on their new role and partnership, the EMA has cordially invited their celebrity friends, including Malin Akerman, Emmanuelle Chriqui, Constance Zimmer, and Karrueche Tran to spread the message about H&M's garment collecting drive and initiative with the help of viral videos on social media.“The partnership kicked off with an intimate event at H&M's Sunset Blvd store, where stakeholders and friends including Blythe Danner, Malin Akerman, Katie Asleton Duplass and Constance Zimmer, came together to talk about the importance of a more sustainable fashion future. The conversation is part of a broader mission by the two companies to take on the challenges of climate change and circularity in fashion more directly. H&M started its Garment Collecting program in 2013, becoming the first fashion company to launch a clothing collecting initiative worldwide. The program has collected 163 million pounds of textiles globally, providing customers an easy way to give clothes a second life to ensure fewer garments end up in landfills,” says an official release.EMA serves as a valuable connect between the world of media and the environmental community, working diligently to bring the planet's most grave issues to the front and bring about real changes by motivating millions of people in the world to lead a sustainable lifestyle and do their bit to help our planet.«The Environmental Media Association is proud to partner with H&M to support the Garment Collecting initiative and provide visibility on such an important program that aims to divert millions of pounds of textiles from landfills,» says Debbie Levin, CEO, as per the release. «Helping people learn about alternatives for their unwanted textiles is an important and exciting step in creating a positive impact on our planet for a more sustainable future.»“EMA is a diverse subsection of entertainment industry influencers, entrepreneurs in business, and green icons dedicated to the mission of promoting environmental progress. EMA is a movement powered by celebrity role-modeling, campaign work, social media messaging, year-round programs, including EMA Green Seals for Production, Hospitality, Fitness and Business, #greenmyschool garden program and three large scale events,” says the release.Click on the slideshow for a sneak peek at the celebrities associated with the campaign https://www.blouinartinfo.com/ Founder: Louise Blouin Read more