Nike Collaborates with Eva Magill-Oliver and Nathan Bell to Create Capsule Collections
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Nike has partnered with artists Eva Magill-Oliver and Nathan Bell to create capsule collections of apparel and footwear ideal for running.Banking on the power of collaborations with artists and athletes, Nike has been regularly releasing new collections consiNike Collaborates with Eva Magill-Oliver and Nathan Bell to Create Capsule Collections
Nike has partnered with artists Eva Magill-Oliver and Nathan Bell to create capsule collections of apparel and footwear ideal for running.Banking on the power of collaborations with artists and athletes, Nike has been regularly releasing new collections consisting of footwear and apparel. The American multinational company, with a presence in several countries, has recently joined forces with Eva Magill-Oliver, an artist based in Atlanta. She has used fluid brushstrokes characteristic of her work, to capture the sky and flowing water and embellish the running apparel and footwear on offer for women.Describing the collection for Nike she says, “Running is the time when I can focus my ideas and decompress while connecting with nature and I wanted my designs to demonstrate that feeling.” The collection comes with dynamic patterns that are both soft and bold and consists of different colors that are inspired by nature.For the collection that Nike created in collaboration with the Los Angeles based visual artist Nathan Bell the emphasis is on fun and humor. Describing the collection Bell says that running for him is similar to the process he uses to create his art and “consists of constant insecurities and failures.” Additionally, Bell has used graphic designs and quirky doodles on the performance apparel and footwear to celebrate the highs, and acknowledge the challenges of running.The Nike x Nathan Bell Collection is already available online while the Eva Magill-Oliver Collection will be available from March 1 on nike.com.Click on the slideshow to check the capsule collections.http://www.blouinartinfo.comFounder: Louise Blouin Read more