How bad will SaaS churn get in the downturn?
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It's easy to say that churn will go up; some customers will close, cancelling contracts (boosting gross churn) while other customers will slow software budget growth (limiting net retention). But how bad will things really get?How bad will SaaS churn get in the downturn?
It's easy to say that churn will go up; some customers will close, cancelling contracts (boosting gross churn) while other customers will slow software budget growth (limiting net retention). But how bad will things really get? Read more