New Mexico freshens up 'True' campaign to reignite tourism
newsdepo.com
ALBUQUERQUE, N.M. (AP) - Authenticity and the idea of adventure steeped in culture have fueled New Mexico’s award-winning “True” tourism campaign for more than a decade. That won’t change, but state Tourism Secretary Jen Paul Schroer said Tuesday itNew Mexico freshens up 'True' campaign to reignite tourism
ALBUQUERQUE, N.M. (AP) - Authenticity and the idea of adventure steeped in culture have fueled New Mexico’s award-winning “True” tourism campaign for more than a decade. That won’t change, but state Tourism Secretary Jen Paul Schroer said Tuesday it was time to refresh the brand ahead of what she ... Read more